CHANGES.
CREATIVE DIRECTOR
A playful AI experiment that mirrors the constant change shaping the advertising world.
AdAge AI Spot of the Week
LENOVO x FIFA.
EXECUTIVE PRODUCER
As the Official Technology Partner of the FIFA World Cup 2026™, Ritual Labs partnered with Lenovo to create a global AI-powered campaign showcasing how Lenovo’s technology helps power the world’s biggest sporting event.
DAVE.
CREATIVE DIRECTOR
A recent personal experiment. I’ve always been interested in Death as a character, so I put him somewhere unexpected: a coffee shop.
SPORTIQE.
CREATIVE DIRECTOR
So comfortable three guys wore the same one for days instead of just buying their own. Turning into a very serious test of friendship.
mouthology.
CREATIVE DIRECTOR
Created a jingle and visuals for a commercial for Mouthology’s kids toothpaste line.
5-Hour Energy.
CREATIVE DIRECTOR
A collection of legendary misfires, miscalculations, and “we’ll fix it later” decisions, captured at the exact second they quietly went wrong. These aren’t stories about stupidity or failure. They’re stories about fatigue, timing, and the very human habit of assuming someone else checked the measurements.
KIDS.
CREATIVE DIRECTOR
I decided to experiment using the one dataset I actually trust: memories with my kids. Moments I’d be genuinely upset to lose. If AI is shaped by what you feed it, that felt like a good place to start.
UPMC
CREATIVE DIRECTOR
This project combines live-action plates with AI-driven character, environment, and performance augmentation to visualize a father’s memories of his daughter growing up around him through a layered, double-exposure-inspired approach.
EXPERIMEntS.
CREATIVE DIRECTOR
A handful of different imagery and projects.