MOUTHOLOGY


CATEGORY
AI

PROJECT
Life Gets Messy

ROLE
Creative Director

About this project

We made a short film about brushing your teeth for our friends at Mouthology

If you have kids, you know is less of a routine and more of a nightly variety show.

There’s singing.
There’s negotiating.
There’s toothpaste where toothpaste should never be.

The idea behind this piece was simple: brushing your teeth isn’t a sterile, perfect commercial moment. It’s chaos. It’s music. It’s kids pretending their toothbrush is a microphone. It’s parents wondering how a two-minute task somehow takes twelve.

So we made the toothpaste the narrator.
A tiny pop-punk witness to the beautiful mess of family life.

This was also an experiment in building a film with emerging AI production tools while still directing it like a real scene. Chasing human moments, imperfections, and the stuff that makes family life feel real.

Because honestly…the mess is kind of the point.