SPORTIQe
CATEGORY
AI
PROJECT
World’s Comfiest Hoodie
ROLE
Creative Director
About this project
Sportiqe = comfiest hoodie.
So comfortable three guys wore the same one for days instead of just buying their own. Turning into a very serious test of friendship.
Made with Higgsfield, but built like a real commercial. Grounded performances, locked characters, subtle physical comedy, and an absurd premise treated completely seriously.
The goal wasn’t “AI visuals.”
The goal was cinematic language and believable human behavior inside something ridiculous.