We made a short film called CHANGES about an advertising call. Using AI. Which means this post will probably get notes. The entire piece was built with emerging AI tools and then directed like a traditional scene.

But the real idea behind it is simple: What if production could keep up with the way ideas actually evolve?

Anyone who’s been on a creative call knows the moment.

Someone says, “Just one more thing…”

And the room shifts.

In the old model, that moment meant friction.

New timelines.
New costs.
New limitations.

With new tools, that moment can become momentum.

Because the instinct to refine, tweak, and explore is part of the process.

Technology evolves.
The meeting still does too.

Enjoy the call.