CONVERSE


CATEGORY
AI

PROJECT
Garage Days

ROLE
Creative Director

About this project

A love letter to suburbia, garage bands, DIY culture, creativity, friendship, and the awkward, hopeful years when you’re building something nobody believes in yet.

The story follows four suburban kids chasing something bigger than themselves. Not fame. Not followers. Not record deals. Just the first moment when a dream starts feeling real.

The 30-second piece we’re sharing is one moment from a larger brand film. Garage Days follows four suburban teenagers navigating friendship, ambition, creativity, and the uncertainty of growing up. The band is simply the vehicle that carries them through it. The story stretches beyond rehearsals and garage shows into the messy, funny, hopeful, and sometimes painful moments that define adolescence long before anyone knows where life is headed.

Part of the inspiration came from my own experience growing up playing in bands. Some of my favorite memories had nothing to do with the music itself. Making copies of flyers at the local print shop. Burning demo CDs. Driving around with nowhere to go. Playing shows for 5 people. Growing up in suburbia, there are a thousand stories hidden inside those years, and most of them happen far away from the stage.

We chose Converse because no brand has ever belonged to this world more honestly. For over a century, Chucks have been worn by the kids in the garage, the basement, the parking lot, and the back of the venue. It’s the shoe you’re wearing in the photo nobody thought to take. The one that ends up meaning the most years later.

We’ve always loved the idea that the most important chapter in a creative journey isn’t success. It’s the beginning. Garage Days lives in that space. So does Converse.

Sharing the film along with a few frames from the larger world we’re imagining around it.

GPT Image 2 / Kling 3.0 / Seedance 2.0 / Suno