GNC
CATEGORY
TV Campaign
PROJECT
Programs that Fit
ROLE
Director, Creative
About this project
I love the feel of this campaign. It’s a working example of everyone’s favorite phrase - less is more. But seriously. Less is more, at least in this instance. The diet and wellness categories are saturated with cliche smiling faces and ‘feel good’ moments - which are fine visuals but they leave little room to stand out and get noticed. And that’s what I wanted to push for this project. Something new, memorable and exciting for the category and the GNC brand.
The Married spot looks to emphasize a woman who is getting married in the near future and wanting to shed a few pounds ahead of the big day.
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Production Company: Animal
Director: Danny Yourd & Dan Magdich
Producer: Ally Oleynik & Amy Kersnick
Cinematographer: Shannon Palmer
AD: Steve Stevo Parys
AC: Kathryn Hitchen
Gaffer: Adam Stevenson
Key Grip: Ray Edwards
Art Director: Kellan Andersen
Stylist: Rachel Vallozzi
Makeup: Reema Anbari
Editor: Doug Helmick
Motion Design: Gavin Kosko
Color: Allan Stallard
Agency: Smith Brothers
BEACH
Summer is just around the corner. This spot shares the often times painful swimsuit shopping trip. GNC offers advice and products for those looking to loose the winter weight to fit into your new favorite swimsuit.
Checkup
You just had your yearly checkup and the doctor told you your BMI is too high. GNC offers expert advice and personalized product combinations to help you reach your weight goal.
Baby WEight
Our mom is trying to get rid of some of her remaining baby weight. GNC offers information and personalized programs to reach your goals.
